Ever-Pretty is a global online retailer of women’s formal dresses with 20+ years in Europe and the U.S., serving hundreds of thousands of customers worldwide. This rebrand reimagines Ever-Pretty’s visual identity for its next stage of growth, including a new logo, cohesive visual system, website redesign, social media direction, and supporting brand materials. The goal was to refresh the brand with a modern aesthetic while honoring the meaningful moments in customers’ lives, inspiring confidence, elegance, and happiness.
